Using Facebook to promote your artwork
Facebook Pages are a recent addition to Facebook, and they’re currently the best way for an artist to promote their artwork on Facebook (better than Facebook Groups, which are an earlier addition).
If you’ve got a normal Facebook account then setting up an Artist’s Page is very easy: go to this page, make your choices, and follow the instructions.
Facebook supply several resources to help you maintain and promote your page. First you’ll need the Facebook Pages Insider’s Guide - a PDF guide to how to do everything. It’s only 28 pages long, and to Facebook’s credit, is very clearly written and easy to understand.
Customising your page, adding applications (such as a feed from your blog) and uploading gallery images is easy.
You can promote your Facebook page both on Facebook itself (with Facebook’s Social Ads program if you’ve got a budget), and outside Facebook (so long as you follow their guidelines) like so:
The Lazarus Corporation on Facebook
(Go on, follow the link and become a fan!)
Expecting a longer post? Not this time - I was very pleasantly surprised to find how quick and easy it was. I’m planning a follow-up post soon with some strategies for using your Facebook Artist’s Page.
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stephanerd said,
July 12, 2008 @ 1:10 pm
Ah, great minds think alike. I seriously just set up a Facebook Page yesterday for my newest blog. And it was, admittedly, a snap. Now it’s just a matter of people somehow finding it. I’m experimenting similarly with Twitter.
I read a laughably obvious tip over at ProBlogger once, which nevertheless registered as an “aha!” moment: Find out where your ideal audience hangs out online. Make yourself a valuable part of the community.
Is my audience active on Facebook? Lord knows, but it’s possible to be completely passive with your Facebook Page — allowing updates to occur through automatic news feeds — so that it doesn’t take too much time away from your real work. Which is always a plus.
Paul Watson said,
August 10, 2008 @ 2:04 pm
Note to self: don’t try to format a post using HTML when you choose to “Send an Update to Fans” from your Facebook Page! You can’t use HTML in the updates - although any URLs you add will automatically be parsed into click-able links by Facebook.