Comments on: Microsites for arts projects

By: Microsites for arts projects (revisited) | ideas for promoting and selling art from the lazarus corporation

Sat, 27 Sep 2008 12:30:38 +0000

[...] up from my “Microsites for Arts Projects” post in August, I noticed that Maki at DoshDosh had (quite separately) published a similar [...]

By: Paul Watson

Paul Watson — Sat, 20 Sep 2008 09:17:43 +0000

Sorry for the delayed reply - I’ve only just got back from holiday.

Dan - thanks for the link for Artists & Makers - that looks very interesting.

Tali - yes, that works if the microsite is on the same domain, but if your microsite is on a separate domain then Google doesn’t give you indent rankings. So for my Book of the Erinyes website I miss out on the rankings boost I would get if it was part of lazaruscorporation.co.uk but I think the separate identity is worth the trade.

By: Tali

Tali — Sun, 14 Sep 2008 17:28:57 +0000

Hey Paul,
Fantastic tip!
SEO-wise, microsites (aka cluster sites) are considered a great way to create an indent ranking at Google (the ones where you have one listing for the homepage and right under that an indented listing for a specific article). Generally with SEO the more links to your site, the higher you rank.

Tali

By: Dan Thompson

Dan Thompson — Sat, 13 Sep 2008 14:15:49 +0000

I run artistsandmakers.com - an arts magazine site covering SE England.

And we use micro-sites generated from the main CMS for smaller projects or to support groups we work with, usually just one-pagers like worthingfilmclub.com

They help to give projects or groups their own identity and Waj says, create a clear space for people looking for that one small part of what we do.

By: Paul Watson

Paul Watson — Tue, 12 Aug 2008 19:48:38 +0000

Thanks, Waj. Yes - I think you hit the nail on the head when you said that a microsite allows a visitor “to absorb what you are trying to do without the distraction of other projects”.

By: wajid

wajid — Tue, 12 Aug 2008 19:28:19 +0000

i totally agree with the separation of projects onto different sites….going onto your Erinyes microsite allowed me to absorb what you are trying to do without the distraction of other projects….i have exactly the same principle with all the various things i’m involved in - Uniform, Ear Cinema, Scrapclub, Needlesoup, 2nd Gen - all have different sites with links to each other…..am working on a haptic interface generating sound at the moment called the Featherbox and will create a separate site for that too….i’m all for the distinction