Paul Watson is an artist whose day job is managing a web team for a publishing company. He has been working in web development & web strategy for various companies since 1996. He lives and works in Brighton, UK.
The opinions expressed in this blog are his own personal opinions and do not necessarily represent those of his employer, friends, next-door neighbours or pet cat.
In my last post I talked about the Artists Website Software I was planning. It’s been a busy few months (both with my day-job and with moving house) but I have made some progress, and I hope to have an alpha version available in the new year. At that point I’ll probably upload everything to [...]
My website has grown organically over 12 years, but the code is looking very messy and unmanageable, so I’m thinking of recoding it from scratch (while adding a lot of improvements). I decided that I may as well make any such “artist’s website application” available as a free open-source application for anyone else who wants [...]
I’m going to concentrate on HTML email design here rather than best practice for sending your emails or building your email list. Suffice to say that you should never email someone without their clear and express permission (opt-in NOT opt-out should be your strategy) – don’t get impatient and cut corners because your email list [...]
Another follow-up post, this time following up my post on Self-publishing your art books on Lulu. From http://www.lulu.com/content/2709735: “Dear Lulu” is a test book researched and produced by graphic design students and Prof. Frank Philippin at Hochschule Darmstadt, Germany, during an intensive two-day workshop with London-based designer James Goggin (Practise). The book’s intention is to [...]
In my earlier post on using Facebook to promote your artwork I promised an update on how it was going. So here’s the first update. Rather than doing a massive campaign of promotion for my Facebook page, I’ve been doing a few smaller discrete promotions to study the effectiveness of each one. It’s been a [...]