Category Archive: Art Marketing

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Artists Website Software – December Update

by Paul Watson

In my last post I talked about the Artists Website Software I was planning. It’s been a busy few months (both with my day-job and with moving house) but I have made some progress, and I hope to have an alpha version available in the new year.  At that point I’ll probably upload everything to [...]

Artists Website Software

by Paul Watson

My website has grown organically over 12 years, but the code is looking very messy and unmanageable, so I’m thinking of recoding it from scratch (while adding a lot of improvements). I decided that I may as well make any such “artist’s website application” available as a free open-source application for anyone else who wants [...]

HTML Email Newsletters for Artists

by Paul Watson

I’m going to concentrate on HTML email design here rather than best practice for sending your emails or building your email list. Suffice to say that you should never email someone without their clear and express permission (opt-in NOT opt-out should be your strategy) – don’t get impatient and cut corners because your email list [...]

More on Publishing Art Books on Lulu

by Paul Watson

Another follow-up post, this time following up my post on Self-publishing your art books on Lulu. From http://www.lulu.com/content/2709735: “Dear Lulu” is a test book researched and produced by graphic design students and Prof. Frank Philippin at Hochschule Darmstadt, Germany, during an intensive two-day workshop with London-based designer James Goggin (Practise). The book’s intention is to [...]

Using Facebook to promote your artwork (2)

by Paul Watson

In my earlier post on using Facebook to promote your artwork I promised an update on how it was going.  So here’s the first update. Rather than doing a massive campaign of promotion for my Facebook page, I’ve been doing a few smaller discrete promotions to study the effectiveness of each one.  It’s been a [...]

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