Paul Watson is an artist whose day job is managing a web team for a publishing company. He has been working in web development & web strategy for various companies since 1996. He lives and works in Brighton, UK.
The opinions expressed in this blog are his own personal opinions and do not necessarily represent those of his employer, friends, next-door neighbours or pet cat.
Following up from my “Microsites for Arts Projects” post in August, I noticed that Maki at DoshDosh had (quite separately) published a similar article in September entitled “How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure“. Maki lists five points (far more clearly than I did) about the benefits of microsites, [...]
In my earlier post on using Facebook to promote your artwork I promised an update on how it was going. So here’s the first update. Rather than doing a massive campaign of promotion for my Facebook page, I’ve been doing a few smaller discrete promotions to study the effectiveness of each one. It’s been a [...]
In my job at a publishing company we often have to create special one-off mini-websites for individual books, book series or for the books by a particular author. These are in addition to the book’s page on our main website. They act as focused marketing sites for books that are likely to sell well. Similarly, [...]
Lauren Simonutti is a Baltimore-based artist/photographer. Having been told that her work didn’t “fit in” in the US (and having more positive experiences in European and Australian markets), she turned to the web—more precisely, to self-publishing her artwork in print-on-demand books through Lulu—in order to reach her audience. I’ve been interested in using print-on-demand for [...]