Those of you that venture beyond this blog to other parts of this website will probably know I’m currently working on a limited edition series of handmade artists books. In this post I want to show how all the elements of this website will work together to help promote this new artwork, and a possible [...]

Freeconomics took another step into the mainstream this week, as Multiplatinum-selling pop group McFly announced they would be giving away their new CD with The Mail On Sunday on July 20th. Now, in terms of brands that combination is enough to make me vomit (I hate McFly and I hate the Daily Mail/Mail on Sunday‘s [...]

I was chatting to a good friend of mine yesterday about business strategies for her music.  She’s not planning on chart-topping super-stardom, she just wants to have a plan for getting her music out there and hopefully making some money on it. So, I thought I’d put together my ideas for a good start-up web [...]

Building on Chris Anderson’s article Free! Why $0.00 Is the Future of Business I wanted to try to summarise some of the freeconomics models that have been tried out so far (if I’ve missed any, please feel free to add them in the comments). For the purposes of this summary I’m ignoring products or services [...]

Free distribution of digital content (music, books, visual art) is embraced by—and benefits—customers because it gives them access to a much wider range of content. This is because the restrictions on the amount of content they could get—based on how much they can financially afford—is eliminated. Instead of money, the bottleneck becomes the time required [...]