Category Archive: The Long Tail

The future for Publishers

by Paul Watson

Free distribution of digital content (music, books, visual art) is embraced by—and benefits—customers because it gives them access to a much wider range of content. This is because the restrictions on the amount of content they could get—based on how much they can financially afford—is eliminated. Instead of money, the bottleneck becomes the time required [...]

How to get 1000 true fans and succeed as an artist in a long tail economy

by Paul Watson

OK, read this blog post by Kevin Kelly first. It’s the first time (in my knowledge) that a seasoned commentator has turned their attention to how an individual artist/writer/musician can work in a long tail environment, rather than examining it from the point of view of retailers (Kevin does reference some other blog posts on [...]