Freeconomics took another step into the mainstream this week, as Multiplatinum-selling pop group McFly announced they would be giving away their new CD with The Mail On Sunday on July 20th. Now, in terms of brands that combination is enough to make me vomit (I hate McFly and I hate the Daily Mail/Mail on Sunday‘s [...]

I was chatting to a good friend of mine yesterday about business strategies for her music.  She’s not planning on chart-topping super-stardom, she just wants to have a plan for getting her music out there and hopefully making some money on it. So, I thought I’d put together my ideas for a good start-up web [...]

In every industry I’ve worked in, people have been obsessively concerned about underpricing their products. Underpricing, they say, devalues the products (because, as Chris Anderson pointed out recently, they make the mistake that “the only way to measure value is with money”). This “underpricing=bad” argument might have some mileage for products made of atoms, but [...]

The 2006 blog post Five mistakes you’re probably making with your MySpace page (on Andrew Dubber’s blog New Music Strategies) applies equally to visual artists as it does to musicians. The five mistakes (expanded on in much better detail in the blog post itself) are: Using MySpace as your website Using MySpace as your email [...]

1. Start with a website OK, here’s the easy-to-follow three-point guide: If you are a competent web developer then create your own site. If you have a friend who is a competent web developer then ask them to set you up free blog software (e.g. WordPress) on a web-host with your own domain name in [...]