I’m going to concentrate on HTML email design here rather than best practice for sending your emails or building your email list. Suffice to say that you should never email someone without their clear and express permission (opt-in NOT opt-out should be your strategy) – don’t get impatient and cut corners because your email list [...]

In my job at a publishing company we often have to create special one-off mini-websites for individual books, book series or for the books by a particular author.  These are in addition to the book’s page on our main website.  They act as focused marketing sites for books that are likely to sell well. Similarly, [...]

I’ve written about social networks and their uses before, but I wanted to expand on some of my original thoughts. So, let me start with a quote from my previous article stating my position: I’m sure this isn’t just because I’m an anti-social bastard, but it seems like the big social networks have absolutely no [...]

1. Disabling right-clicking JavaScript that disables right-clicking (to prevent people “stealing” your images) is wrong on so many levels. But it’s such a prevalent mistake that I feel the need to tell you why it’s wrong: Small screen-sized digital images of your artwork are your most basic form of marketing, and (thanks to the wonders [...]

1. Start with a website OK, here’s the easy-to-follow three-point guide: If you are a competent web developer then create your own site. If you have a friend who is a competent web developer then ask them to set you up free blog software (e.g. WordPress) on a web-host with your own domain name in [...]